• TRMNL4 [terminal] — a connector [for] startups, investors, and global tech players.
• Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
• The program is a part of TRMNL4.

• Fill out the application form. After submitting, you will receive an email confirmation. If you do not receive this email, please check your junk folder. The selection stages include an application on the website, screening, pitch deck review, and an interview. We inform applicants about the results of each preliminary stage by email and our social media.

• You meet your mentor from Snapchat, who will be there with you during the program for 6 weeks. Together you will work through your goals for the expansion of your audience and will develop a roadmap for your growth on Snapchat.
• Each week we will host deep-dive online workshops and case studies for practical content.
• Connect with mentors and receive one-on-one support for specific requests.
• Check out the Knowledge Library for insightful content on marketing and startup building.
• On the 8th week, we will practice pitching and will prepare you for the closed side event at London tech week 2025, participation in which is determined by the startup's level of preparation and its traction during the bootcamp.
  ‍*For convenient communication, we use WhatsApp. All online events take place in Zoom, and interaction with experts and the content library is organized on our T4.Platform.

• English is our working language.

• Sure! The program is designed for founders & CMOs or marketing leads. You can learn from deep-dive workshops, access specialized case studies, meet with advisors, and get help in your field from mentors and other experts. This way, the entire team can learn valuable skills to help propel the startup further.

• The Traction Builder by TRMNL4 & Snapchat will have 8 startups who will work hand in hand with the Snapchat team & industry experts.

• The program is designed mainly for tech-driven software startups from Seed to Series A that are engaged in consumer tech in different domains like Health & Wellness, Utilities, EdTech, Social Discovery, E-Commerce, Gaming, Streaming, and FinTech. These startups should also be interested in scaling with Snapchat.

The Traction Builder is free. TRMNL4 and Snapchat support startups without exchanging equity or fees.

• Collaborate actively with assigned mentors and advisors to gain advice and feedback, promoting your business's growth and development.
• Engage in program-related activities, such as events, workshops, and meetings.
• Keep communication clear and honest regarding any difficulties, progress, or changes in your business direction.
• Make full use of the resources and opportunities to optimize your growth and success potential.
• Contribute to the TRMNL4.Community by sharing your experiences, insights, and knowledge with fellow members and stakeholders.
• If your startup receives investment or achieves significant milestones with the help of the TRMNL4 team, you agree to acknowledge TRMNL4 and the Traction Builder Program in any media or press releases for at least one year.

• At the end of the program, the participants who successfully finish the program will have the opportunity to pitch their startups to TRMNL4’s investment network at London tech week 2025 in June. However, we cannot guarantee that your startup will receive funding.

• Participants of the Traction Builder will become a part of our network and join more than 280 founders for ongoing activities.. But even if you don’t make it into the program, feel free to apply to T4.Community for more opportunities. Check it out here.

• If you want to join as a partner and share your service or expertise, send us an email at team@trmnl4.com.

• If you’re an investor, check out more info on the TRMNL4 website and fill out the form to join the network.

• For media and other friends, we recommend visiting the Contact page for more details.

• If you wish to share your expertise with our founders, please contact tania.ladanova@trmnl4.com. Describe your background and how you would like to cooperate. Please note that we are community-oriented and not-for-profit, so we do not involve external expertise commercially.

A team from Snap will decide the final winner based on the traction that the startup demonstrates during the Traction Builder program